Released on = March 5, 2006, 4:42 pm

Press Release Author = Elemental Communications

Industry = Advertising

Press Release Summary = Web analytics agency WebtraffIQ http://www.webtraffiq.com
has teamed up with Future Publishing's Practical Web Design magazine
http://www.pwdmag.co.uk for its first Web measurement competition.

Press Release Body = 06 March 2006, London, UK

Future Publishing magazine Practical Web Design runs competition with Web analytics
agency WebtraffIQ for £10,000 prize

----Begins----

Web analytics agency WebtraffIQ http://www.webtraffiq.com has teamed up with Future
Publishing's Practical Web Design magazine http://www.pwdmag.co.uk for its first Web
measurement competition.

One successful entrant will win WebtraffIQ's Web analytics software and service for
one-year (including WebtraffIQ Reporter, WebtraffIQ Analyser and WebtraffIQ Alerts).
The prize has an estimated retail value of over £10,000.

During the twelve month period, WebtraffIQ will work closely with the competition
winner to ensure the service is matched closely to the winner\'s site goals. The
prize also includes a small amount of consultancy and analysis to suggest
improvements to the form and function of the Website, its advertising and other
communications (e.g. email and viral marketing).

Marcos Richardson, European director at WebtraffIQ explains, "At WebtraffIQ we have
always maintained that all Website owners should know more about what transpires
throughout their Web pages regardless of them being SMEs or large organisations.
Because designers hold the reigns in the creation, design, development and re-design
of Web projects, we wanted to educate them to the power of insight and real-time
data using a service that delivers design, user-centred design and Web development
information.

However, Web analytics supplies more invaluable business, marketing and sales
information from traditional offline media than just Web statistics, all of which
can be factored into how a brand presents itself online. The impact of various
business activities can be monitored using Web analytics, and WebtraffIQ feels it's
important to reinforce this message - especially to design specialists."

"Although Web designers and developers use an array of tools and skills to create
sites, Web analytics provides information on how a site performs, and enables you to
make improvements based on these findings. Building and launching a Website is just
the beginning, and we're delighted to be able to offer one lucky reader this great
opportunity to improve their site," adds Dan Oliver, editor of Practical Web Design
magazine.

The WebtraffIQ and Practical Web Design competition was arranged by Elemental
Communications, the integrated media communications consultancy. The competition is
available to UK business only. The competition appears in issue 26 of Practical
Web Design, which is on sale now and is available at all good newsagents /
bookstores.

----Ends----

----Notes to editors----

Click on Media Alerts http://snipurl.com/EC_media_alerts to register to receive
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This press release is available in PDF, plain text and Word formats in the Media
Centre. Photographs are available of WebtraffIQ team in the Images section.

The media spokespeople for WebtraffIQ are Kevin Hutchinson, chief technical officer
and Marcos Richardson, European director.

About WebtraffIQ
http://www.webtraffiq.com

WebtraffIQ is a web analytics agency with headquarters in London, UK. WebtraffIQ is
a real-time visitor tracking and reporting analysis product and service for business
web sites and e-commerce enterprises. The system has undertaken research and
development-testing period since 2001 and is used by over 400 individual web sites.

WebtraffIQ provides a campaign tracking service which enables clients to see how
various online and offline marketing techniques are working, in effect creating a
rich picture of a web site\'s activities.

WebtraffIQ\'s clients include: Business Link (Kent), City & Guilds, Eyetracker, Mando
Group, Money News, Perceptor, Reuters Business Insight, Royal Institute of Chartered
Surveyors (RICS), The National Baseball Hall of Fame and Museum and Tiscali UK.

About Practical Web Design magazine
http://www.pwdmag.co.uk

Practical Web Design is the UK's best magazine for web building tutorials and advice
(covering the likes of HTML, CSS, PHP, MySQL, Dreamweaver, Flash, fireworks, and
Photoshop).

In the new-look Practical Web Design the editorial team has set out to create a
magazine full of community and personality, which mirrors its readers' passion for
Web building.

To achieve this that magazine has introduced a number of new features; added even
more tutorials; partnered with Lynda.com, the leading online producer of video
lessons; and commissioned Paul Boag, a top UK designer, to create an exclusive
podcast for the magazine every month. With an unrivalled team of web design experts,
new community-driven features, and exclusive CD content, the editorial team is
confident that they've developed Practical Web Design into the number one magazine
for web builders.


Web Site = http://www.elementalcomms.co.uk

Contact Details = Elemental Communications

Tim Gibbon, Director
Email: mediacentre@elementalcomms.co.uk

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